INTERNATIONAL INDUSTRY ANALYSIS
FOOTWEAR – Industry Analysis Teacher: Adriano Freire
Miguel Teixeira-Pinto 152110132
CATÓLICA - LISBON
International Market Analysys
1) Executive Summary....................................................................................................................................... 3
2) Introduction................................................................................................................................................... three or more
3) Require Analysis........................................................................................................................................... three or more 3. 1) Environmental Research......................................................................................................................... 4 a few. 2) Segmentation........................................................................................................................................ 6 several. 3) Elements Affecting Require..................................................................................................................... 7 a few. 4) Global Demand...................................................................................................................................... 7 3. 5) Attractiveness Individuals........................................................................................................................... 8
4) Supply Analysis.............................................................................................................................................. 9 some. 1) Shoes or boots Industry Supply Chain............................................................................................................ on the lookout for 4. 2) BRICs plus the footwear industry......................................................................................................... 10 some. 3) Primary competitors................................................................................................................................. 13 4. 4) Industry Technical........................................................................................................................................ 14
5) INDUSTRY COMPOSITION................................................................................................................................ 14 your five. 1) Market Life Routine............................................................................................................................... 14 a few. 2) Structural Return; Porter's 5 Causes................................................................................................... 15 five. 3) Essential Success Elements............................................................................................................................. 16 your five. 4) Strategic Groups.................................................................................................................................. seventeen
6) Proper Issues............................................................................................................................................ 18
7) Summary................................................................................................................................................... 19
8) References................................................................................................................................................... 20
2 CATÓLICA - LISBOA
International Market Analysys
1) Executive Summary
The Footwear industry can be described as highly competitive and fragmented market, with manufactures satisfied all over the world searching for economies of scale and low cost time factors in order to get higher margins. Always looking on the final consumer satisfaction, this industry's major players are always trying to find innovation prove products to enable them to successfully meet their consumers' needs. Producing part of a fancy industry...
Sources: http://www.fastreact.com/online-article/effective-planning-in-the-footwear-industry/36 http://footwearsinfoline.tripod.com/ind_footwr_industry_overview.htm
http://wulibraries.typepad.com/files/footwear.pdf
http://footwearsinfolinethree.tripod.com/glbal_footwear_analysis_and_jordan.pdf http://www.prweb.com/releases/footwear_athletic/outdoor_casual_formal/prweb8058110.htm http://ec.europa.eu/trade/creating-opportunities/economic-sectors/industrial-goods/textiles-andfootwear/ http://www.unc.edu/~andrewsr/ints092/clark.html http://www.ehow.co.uk/facts_7571678_footwear-industry-information.html http://www.prlog.org/10315599-new-report-global-footwear-market-athletic-and-nonathleticshoes-available-through-aarkstore.html http://www.123helpme.com/view.asp?id=92646 " Athletic and nonathletic Shoes” – Packaged Information
22 CATÓLICA -- LISBON