Footwear Industry Analysis

INTERNATIONAL INDUSTRY ANALYSIS

FOOTWEAR – Industry Analysis Teacher: Adriano Freire

Miguel Teixeira-Pinto 152110132

CATÓLICA - LISBON

International Market Analysys

1) Executive Summary....................................................................................................................................... 3

2) Introduction................................................................................................................................................... three or more

3) Require Analysis........................................................................................................................................... three or more 3. 1) Environmental Research......................................................................................................................... 4 a few. 2) Segmentation........................................................................................................................................ 6 several. 3) Elements Affecting Require..................................................................................................................... 7 a few. 4) Global Demand...................................................................................................................................... 7 3. 5) Attractiveness Individuals........................................................................................................................... 8

4) Supply Analysis.............................................................................................................................................. 9 some. 1) Shoes or boots Industry Supply Chain............................................................................................................ on the lookout for 4. 2) BRICs plus the footwear industry......................................................................................................... 10 some. 3) Primary competitors................................................................................................................................. 13 4. 4) Industry Technical........................................................................................................................................ 14

5) INDUSTRY COMPOSITION................................................................................................................................ 14 your five. 1) Market Life Routine............................................................................................................................... 14 a few. 2) Structural Return; Porter's 5 Causes................................................................................................... 15 five. 3) Essential Success Elements............................................................................................................................. 16 your five. 4) Strategic Groups.................................................................................................................................. seventeen

6) Proper Issues............................................................................................................................................ 18

7) Summary................................................................................................................................................... 19

8) References................................................................................................................................................... 20

2 CATÓLICA - LISBOA

International Market Analysys

1) Executive Summary

The Footwear industry can be described as highly competitive and fragmented market, with manufactures satisfied all over the world searching for economies of scale and low cost time factors in order to get higher margins. Always looking on the final consumer satisfaction, this industry's major players are always trying to find innovation prove products to enable them to successfully meet their consumers' needs. Producing part of a fancy industry...

Sources:   http://www.fastreact.com/online-article/effective-planning-in-the-footwear-industry/36 http://footwearsinfoline.tripod.com/ind_footwr_industry_overview.htm

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http://wulibraries.typepad.com/files/footwear.pdf

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http://footwearsinfolinethree.tripod.com/glbal_footwear_analysis_and_jordan.pdf http://www.prweb.com/releases/footwear_athletic/outdoor_casual_formal/prweb8058110.htm http://ec.europa.eu/trade/creating-opportunities/economic-sectors/industrial-goods/textiles-andfootwear/ http://www.unc.edu/~andrewsr/ints092/clark.html http://www.ehow.co.uk/facts_7571678_footwear-industry-information.html http://www.prlog.org/10315599-new-report-global-footwear-market-athletic-and-nonathleticshoes-available-through-aarkstore.html http://www.123helpme.com/view.asp?id=92646 " Athletic and nonathletic Shoes” – Packaged Information

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22 CATÓLICA -- LISBON