In taking the organization global identity policies will be needed as a result of magnitude and complexity of promoting natural products. Product recognition can work very well for a business that really wants to emphasize the caliber of the product. Kathy will have to think about a rapid promoting plan as a result of freshness of her organic foods. Kathy Kudler has to decide on how you can promote and differentiate her line of organic and natural foods by different organic products in Brazil. Kudler food can use a slogan, the trademark, the brand name name, and trade character to identify the organic products. Kathy has already produced a identity for Kudler Foods in California by providing customers with all the finest selections of the very ideal foods. The Kudler Fine Foods brand can easily continue in Brazil for as long and Kudler upholds a high quality of meals and solutions. Justification
Having a business global, requires identity polices due to complexity of expanding possibilities for use, and finding new niches. The need for organic and natural foods continues to be very low in Brazil (Ebrahimi, 2008). The growth expectations for the household market have caused the firms to diversify organic products. Kudler Fine Foods would have to search for unprocessed trash suppliers that have small production scale; this will cause the merchandise to become higher priced. Organic products may be more expensive the some of the related conventional goods. Besides the low demand for organic foods marketplace in Brazil there is not very much knowledge of organic and natural foods with this country. The limited access to information is fixed to clients and suppliers. Kudler Great Food is going to face issues, but overcoming the problems Kudler Fine Foods can expect a bright foreseeable future.
Ebrahimi, M. (2008, January 8). Brazil jumps on organic bandwagon and becomes planet's 6th organics grower. Recovered from...