is considered to be a wellknown department store in America.
Macy's to be their one stop shop for any type of clothing they may need,
from accessories to swimwear. However,
Macy's Inc. sees itself as "
America's Omnichannel Store” that was established in
The company operates Macy's and Bloomingdale's brands with over 800 stores in 45 states,
District of Columbia, Guam,
and Puerto Rico.
Macy's is an omnichannel retailer because it strives to
reach its customers in various ways,
allowing them to shop when and where is most convenient for
all of them.
Macy's commitment to its customers is portrayed by the latest style of clothing they offer from
exclusive brands at good prices.
Behind Macy's outstanding customer commitment and financial results
is its threepronged business strategy known as M.
which is the acronym for My Macy's,
Omnichannel, and MAGIC Selling.
My Macy's is Macy's sustainable competitive advantage that nobody else is capable of copying.…...